Equifax this morning said it has agreed to acquire the credit services business assets and operations CSC Credit Services, a unit Computer Sciences Corp.

FORBES: Equifax To Buy Computer Sciences Credit Svcs Unit For $1B

The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.

FORBES: Ad Vantage

UK-based computer chip designer Imagination Technologies is buying US central processing unit (CPU) architect Mips's business operations and some of its patents.

BBC: Imagination challenges ARM with Mips takeover