The major obstacles to broadband adoption identified by the FCC were noted as cost, computer illiteracy, and a sheer lack of awareness about the benefits the web offers (outside of cute kitties).

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Other options, including building computer centers, teaching the basics of web functionality and running broadband awareness campaigns were much less popular, garnering the approval of 5% or fewer respondents.

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The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.

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He has developed computer simulations which could test -- and improve -- reaction times, multi-tasking and spatial awareness.

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There is also an Automatic Suggestion feature where photos stored on a computer are automatically created into various appealing collages and calendars to appear in a desktop slideshow to help bring awareness to those images that may have been forgotten and should be printed.

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In a notice on the top 10 list, the FBI described him as "a computer expert" with "above-average knowledge regarding computers, the use of the Internet, and security awareness".

BBC: Eric Justin Toth