In the U.S. decades of market dominance have made Coke a low-growth staple: The ten-year compound annual unit-case growth in the U.S. is only 4%.

FORBES: The Red Empire

But lately, all of those have seemed to be supporting players to AN-1792, a compound developed by scientists at Elan's Athena Neurosciences unit in San Francisco.

FORBES: Magazine Article

But lately, those drugs have seemed to be supporting players to AN-1792, a compound developed by scientists at Elan's Athena Neurosciences unit in San Francisco, a unit once headed by Lieberburg.

FORBES: Elan Ends Alzheimer's Vaccine Trials

He tested the compound against 80 different RNAsites until he found its perfect match: a 20-unit strip of nucleotides adjacent to the RNA coding region for PKC-alpha.

FORBES: Antisense and Sensibility