What if you could help them recognize and measure the complexity of their business complexity that was added with the best of intentions, but is wasting untold resources and undermining profits?

FORBES: A Huge Hidden Problem: Complexity

This is no comfort as the forecasts continue to be grim, but it is a measure of the complexity of the physics involved - how air moves in waves, why certain patterns form - that more than 60 years later scientists are still wrestling with the question of how the jet stream operates and what shapes it.

BBC: Why, oh why, does it keep raining?