But complexity and diversity is not a brand.

FORBES: The Trouble With My Brand Is... Me

We need to shrug off the old stereotypes and celebrate the continent's diversity and complexity, which is what we are attempting with this campaign.

BBC: Africa image harming aid effort, says charity Oxfam

So far, there is no sign of a grand "Obama doctrine" for Africa - and perhaps that is a good thing given the diversity and complexity of the continent.

BBC: Obama second term: What it means for Africa

To figure out how to transform medical communities, with all their diversity and complexity, is going to involve trial and error.

NEWYORKER: Testing, Testing

Issues to consider include ease of deployment, managing backup and data access, support, security, network complexity, device management, operating system diversity, total cost of ownership and integration of various tablet platforms at the application, mobile device management process and system level.

FORBES: Written by Mitch Cline