The Conference proposed a number of strategies including training and pooling of resources by media houses to cover complex and time-consuming stories.
Nor can it be considered empowering for ordinary Africans who will continue to feel that media coverage ignores the complex dilemmas, challenges and opportunities they face as the continent tries to reinvent itself.
"Like all companies, we are learning about how best to use social media, particularly with such complex issues, " Ms. Backes says.
What I call the NGO-Media-Class Action Bar Complex began to coalesce in 2009, which led to the creation of the Interagency Working Group on Foods Marketed to Children.
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Digging below the surface of GDP reveals a structure of value-adding production far more complex than the simplistic analysis given by most media reports.
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Social media networks provide the opportunity for complex and nuanced interaction.
Being passive in the face of the burgeoning Media-NGO-Class Action Bar Complex is simply no longer an option.
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Commentators are right to question both the cost of fetishizing social media and also our inability to effectively unpack any complex issue in a single pass.
It's the place where businesses are not only rising to the challenge of social media, they're using it to solve complex business problems, fuel business change, and stay ahead of the pack.
But if they are too complex they will never succeed in replacing the tables and parents, ministers, and the media will continue to turn to something simpler.
Recently I have been thinking that, just as design and technology combined to make the rich creative space that is digital media today, design and technology together will now begin to help leaders navigate their competing priorities, solve complex problems, and nurture fragmented relationships.
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