And they want the ability to share that information in complete privacy.

FORBES: Ex-Sun CEO Schwartz Launches Startup, Keeps Ponytail

Consumers who want to use such products can't expect to get them for free and have complete privacy, Loo Wee Teck, head of consumer electronics research for Euromonitor International, told tech blog ZDNet.

CNN: The growing push to track your location indoors

While it doesn't replace the legal need for the complete description of our privacy practices (which you can read here), we hope it helps you better understand how we think about privacy.

ENGADGET: Foursquare to display full user names, share more data with local businesses

While many other tech bloggers raved about this app, I worried about the severe privacy implications it introduced, including the ability for complete strangers to see photos other users shared via Color.

FORBES: Apple Rumored To Acquire Creepy iPhone App Color

The advent of social networking websites means it is increasingly hard to achieve a complete news blackout on anything - as the recent row over Twitter and privacy "super-injunctions" showed.

BBC: D for discretion: Can the modern media keep a secret?

After a dinner of caviar, prawn confit, duck breast and an assortment of French cheeses, a flight attendant converted Lais's seat into a mattress-topped flatbed complete with duvet and giant pillows and showed him how to seal his seat from view with a privacy screen for the rest of the 12-hour flight.

CNN: Amazing first-class air cabins

Coupled with the announced principles, which we expect to complete in the coming weeks, consumers will have even more ways to make informed decisions when it comes to their privacy.

WSJ: Apple, Google, Others Agree to App Privacy Rules