As part of their ConnecTV partnership, Pearl will expand and coordinate the affiliate base of participating local broadcasters, integrate local content, deliver on-air, on-screen and on-line promotions and sell complementary second screen advertising that synchronizes with the broadcast.

ENGADGET: ConnecTV officially launches, gives you more ways to bug your buddies

The Primetime Companion is the ultimate complementary, second-screen experience for NBC's nightly primetime Olympic broadcast.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today

The second app, simply titled NBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature -- the ultimate complementary, second-screen experience for NBC's nightly primetime Olympic broadcasts.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today