The pair already knew dozens of owners who would pay for a more sustainable alternative to the traditional product they were using. (Keen to avoid alerting potential competitors, the pair asked me to not be overly specific about their product.) Now they are buying additional machinery and renting more warehouse space to keep up with demand.
When asked by one analyst why Citi's fixed income trading revenue seems more volatile than some of its competitors, CFO John Gerspach said he didn't believe that was the case.