In the alcoholic beverage category, we favor its competitor Constellation Brands (STZ), the proprietor of Robert Mondavi wines, Svedka vodka, and Black Velvet Canadian whiskey.

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It provides 360-degree intelligence about their product interests, category interests, brand interests and competitor loyalty.

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But with combined resources to expand coverage and build on 4G technology they might be able to become a viable competitor to the Big-3 in the category.

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On the other hand, Avis gets an interesting asset in an emerging category: short-term renting, where competitor Hertz has already gotten a foothold.

FORBES: Yes, it��s fair.