In a market where a dolphin safe label is a competitive necessity, access to that label effectively determines access to the American consumer market for tuna.

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On the other hand, an increasing number of executives say that sustainability is becoming a competitive necessity, and that it is on the strategic agenda of their corporation.

FORBES: Sustainability Must Be a Top Priority

It is not an easy task to be unique or different but it is a competitive necessity if a startup wants to avoid on other marketing techniques such as relying low prices or spending a lot of money on advertising.

FORBES: How is Your Startup Unique or Different?

While updating your applications can be a daunting task, it is a necessity to drive competitive advantage and business innovation.

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In a sport that craves competitive balance, television still dictates that marquee matchups and compelling stories are a necessity.

FORBES: Disappointing Television Ratings are a Legitimate Concern for Major League Baseball

Limiting government and private spending on healthcare is a necessity if we are to remain a prosperous, entrepreneurial, and globally competitive nation in the coming decades.

FORBES: Limiting Government by Expanding Public Healthcare

In an increasingly competitive global business marketplace, constantly upgrading professional abilities is no longer an option -- it's become a necessity.

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