While these decisions are painful, they are necessary to meet competitive demands, customer cost expectations and effectiveness, and to deliver financial performance for our shareholders.
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At this year's IATA conference he sparked a lively debate with the view that the alliances were passed their sell by date because they couldn't address the competitive demands of today's market.
Building global brands is more competitive and demands more rigorous management than when Japanese and then South Korean companies undertook the challenge at comparative levels of their country's economic development.
Critically, GM also has the scale, technology and reach that a capital-intensive, highly competitive global industry demands.
Every day, organizations struggle to stay relevant, riding the choppy waves of economic uncertainty, competitive pressure and customer demands.
So the problem here you've got is an institution that increasingly is not adapted to the demands of a hugely competitive 21st century economy.
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Particularly in today's economic climate, companies must continue to justify seemingly ever-increasing demands for investment in technology to remain competitive.
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They are under competitive pressure, which gets passed on to workers in demands for more productivity and output.
Of all the demands of running a business, shopping for a competitive credit card processor might seem trivial.
"In order to stay competitive, airlines need to keep pace with the rapidly changing demands of corporate travelers, " says Nigel Page, Emirates' vice president of commercial operations.
And, as officials would admit, the demands go to a fundamental disagreement about the best way to build a competitive single market - and a successful European economy.
Increasingly, the global economy demands market and product innovations that require manufacturers to look at clients in new way to stay competitive.
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