She is responsible for helping to guide countless companies around the world who see the competitive advantage in this new business model.

FORBES: Real Examples of Social Business ROI"

Heavy LTV companies forget that the LTV model does not create sustainable competitive advantage.

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula

"This has to do with a business model that exploits U.S. immigration loopholes for competitive advantage, " said Ron Hira, an associate professor of public policy at Rochester Institute of Technology who studies outsourcing.

NPR: US Immigration Bill Could Slow Indian Outsourcers

An analytics maturity model will help you determine which can lead to differentiation and competitive advantage and which will be the price of entry.

FORBES: What Can Marketers Do To Manage And Leverage Big Data?

As an increasing number of competitors move toward the model of partnering services, hardware and software, we believe that the competitive advantage IBM has long enjoyed from a broad product portfolio and services could erode.

FORBES: IBM's Performance Looks Good, Valuation Looks Ugly: Expect Rev. Of $27B, Non-GAAP EPS Of $3.25

If you align your innovation strategy and culture to your business model, build the right capabilities and execute well, you can elevate innovation into a competitive advantage.

WSJ: The Experts: Patents and Innovation