Although, at least in theory, the FTC has the authority to go beyond traditional antitrust analysis and case law when using its authority, the courts have been unkind when the agency has chosen to do so largely because it has never issued clear guidance on what actually constitutes unfair methods of competition.
Publishers certainly need to evolve their methods to combat fierce competition from Amazon and other companies offering a quick solution to publishing.
Winner of the 2010 Working Capital Telecom Prize, start up competition sponsored by Telecom Italia, Timbuktu Labs builds cross-platform reading experiences that bring the most advanced methods of education into the publishing market.