But plurality is a more nebulous and - some would say - more subjective concept than competition.
"You want to remove the whole concept of competition, of one person trying to outdo the other with the best gift, " says Peter Post, of the Emily Post Institute.
He initially considered creating a single-genre cable TV network but recognized that that concept faced significant competition from crime-related programming such as prime-time newsmagazines.
Although these ideas engage members of the community, this same concept of crowdfunding and competition can be used to engage employees in your company.
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For a decade, ever sharpening competition led to the belief that relentlessly rising prices were a strange concept confined to history books.
Steven Murray, a Colorado Mesa University professor who has studied the history of sports, said the concept that inspired the bracket a single-elimination sporting competition with many rounds isn't a modern invention.
This argues for the concept of a multiple-provider model, and children are the winners of that competition.
The concept of CloudFlare started in January 2009 as an entrant to the HBS Business Plan competition as Project Webwall.
It is a popular concept -- earlier this year, students at Columbia Business School took part in a pitch competition in which the pleas for investment were actually delivered in an elevator, although these were filmed rather than having all the judges crammed inside as well.
In 1993, the French department of public works staged an open competition to build a high bypass bridge between plateaus at the top of the gorge, based on an initial concept by its engineer, Michel Virlogeux, who proposed a multispan, cable-stayed bridge with a phalanx of seven masts supporting cable fans.
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