And how else to explain Citigroup's "Live Richly" campaign, in which the bank opts out of selling potential retail customers specific advantages over the competition, such as free checking, higher-interest CDs or longer hours.
Though the trade agreement will put competitive pressure on the Colombian agricultural sector the disadvantages posed by US competition are outweighed by the advantages of easier access to the market of Colombia's largest trade partner.
My Administration is committed to enhancing the efforts of the United States to win the growing global competition for business investment by leveraging our advantages as the premier business location in the world.