His idea of birthday relaxation is competing in an Olympic-style athletic tournament with friends, keeping close score.

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But now native rice wine finds itself competing for market share with western-style fruits of the vine.

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The Dubliner began his two-wheel career by competing in motocross, cultivating a spectacular style of riding that would go on to thrill many thousands of fans when he moved on to his first love, real road racing.

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He aimed to bring Westminster-style politics to Japan, with opposing parties competing for power rather than factions slugging it out within the eternal LDP.

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For high-end labels, this means competing to create spectacular retail spaces and experiences that convey the highest luxury, style, quality and extravagance.

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