In the drearily head-lined article, Compensation negotiation among women in the workplace over at Science Daily, we learn that ingratiation (sometimes called kissing the backside of our corporate masters) remains one of the best ways to avoid the social punishment meted out to women who ask to be compensated for their true market value.

FORBES: The Single Best Women's Salary Strategy for 2013

There is no common formula, and compensation is a matter of negotiation between the agency and the marketer, and neither is willing to reveal the size of the fee.

FORBES: In Advertising, The Numbers Don't Always Add Up