Paul Kelly of Compass says that more expensive ingredients and proper kitchens could increase uptake and thus keep down costs over the longer run.

ECONOMIST: The row over school dinners is missing the point

They are more relevant than ever to provide a compass for innovative and differential contribution.

FORBES: Magazine Article

But its global rivals for this outsourcing business, the U.K.'s Compass Group and France's Sodexho Alliance, each have at least 40% more sales.

FORBES: Magazine Article

Instead, pick any point on the compass and strike out uptown, downtown or cross-town to find an altogether more authentic slice of city, along with plenty of evidence that keeping cool in summertime New York is far from thirsty work.

BBC: Summer in the city: New York

Whereas the original prototype had a thin, flimsy shell, the Virta 2's gone downright rugged, ditching the iPhone chrome for a more durable gunmetal frame, and there's a full compliment of sensors (compass, accelerometer, ambient light and proximity) alongside quad-band radios, WiFi, Bluetooth and a pair of cameras for your video chat testing needs.

ENGADGET: Aava Mobile reveals Virta 2 smartphone development kit, we go hands-on