Viacom will likely look to cash in on the expected success of upcoming Paramount Pictures films like Kung Fu Panda 2, and should benefit from a weak comparison base in 2010.

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Recently, for a consulting client, I did a rough comparison between their customer base (which tended to be young, information-intensive companies) and a benchmark comparison set from the mainstream economy.

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Their forecast is 3.5% growth in 2013 for the Brazilian economy, given the low base of comparison, more benign international environment and the lagged effects of monetary and fiscal stimuli on investment growth.

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The data was converted to base 100 for comparison purposes.

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It can certainly be an uphill battle, with a user base that pales in comparison to the iOSes ad Androids of the world -- and then there's the fact that the OS hasn't actually launched in the States yet.

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Dragons coach Paul Turner has had to build his player base on a budget that is shoestring in comparison with that of the other three Welsh regions: Cardiff Blues, Llanelli Scarlets and the Ospreys.

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