The sort of price and quality information that could let a patient comparison-shop isn't yet readily available.
And this leads to the second false premise of Internet dating: that choosing a mate should be a rational choice, in which people carefully comparison-shop for partners.
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The health-care law envisioned each of the 50 states running a marketplace where people without insurance could comparison-shop for policies and apply for subsidies to help them pay premiums.
Gennady Stolyarov, a Nevada insurance regulator, said in an email that officials "hope that this is just the beginning" of an effort to improve consumers' ability to comparison-shop for insurance.
The idea is to offer a place where Spanish- and Portuguese-speaking denizens of the Net -- 10 million and counting -- can comparison-shop for a mortgage, a car loan or insurance, as well as check stock quots and financial news.
Judge Moon's opinion put the individual mandate in the context of the law's broader overhaul, writing that the law removes "many barriers to insurance coverage, " encourages small businesses to provide coverage and creates insurance exchanges where people can comparison-shop for plans.
But if neither have the time nor the inclination to comparison shop on every purchase--and given that the more you spend, the more the rewards pile up--you might as well sign on with one supplier to ease the pain.
With this kind of irrational pricing, co-existing with such dramatic differences across hospitals, it behooves us all to comparison shop whenever possible before undergoing any kind of non-urgent hospital procedure.
This way, people could comparison shop before making a long-term commitment.
Thanks to the online explosion of e-commerce sites over the past several years, more Americans have found ways to comparison shop all kinds of consumer goods.
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