Besides, the point of comparing their performance with America is not that Canadians are in a win-or-lose race with a neighbour that happens to have one of the most dynamic economies in the world.
"The point is that you are probably comparing to the past (when there was) one team that was able to compete - there are two or three teams now, " Schumacher said.
At that point we began getting serious in our discussion with USACE and began comparing notes with our European counterparts on technology advances they had already started.
That is precisely the point of using it in trials: researchers have known for years that comparing treatment against no treatment at all will give a misleading result.
Acquistapace, whose agency was behind the Taco Bell and VW Super Bowl ads, said comparing a Tweet to a commercial on a moderately rated cable network may be a better starting point.