They are too elusive and far too relative when you compare them to sharp, mean little words like Punk and Cheap and Phony.

FORBES: Go See Johnny Depp In The Rum Diary - But Read The Book First

That was no mean feat, until you compare it with the lengths that the Swiss government is having to go to in its bid to have the 2022 Winter Olympics in Davos and St Moritz.

BBC: Selling the Olympics to the Swiss

Too often, students and families face the daunting task of deciding where to enroll, whether to write a check, or whether to sign for a student loan, without a clear explanation of what the costs mean, or how these costs compare to other colleges they are considering.

WHITEHOUSE: The White House

So if you compare the status quo, if the payroll tax cut is not extended, that would mean starting in January an increase in payroll taxes for virtually all workers of 2 percent.

WHITEHOUSE: Press Briefing

To compare them is to see that a political natural, as both of them are called, can mean very different things.

NEWYORKER: The Conciliator