From there you can link to news on a specific ADR or choose to compare a stock price chart to one of a number of indexes (unfortunately, there's no emerging-market index).
Then, compare the expense ratio to the chart of index funds on this page, each of which is among the cheapest for the index it tracks, according to Morningstar.
Compare that to the leader for male recruiting expenses on this chart, Alabama, who only spends 26% of their recruiting expenditures on female recruiting.