And most importantly, its costs would drop below its price and as the company gained market share, it could raise prices to customers who bought the product after the company had gone way down the learning curve.
Flaws says the company gained market share in Q4, but does not expect to gain share in Q1.
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However, they recovered considerably in 2010 as the company regained market share.
Sculley, for example, was the master marketer who devised the "Pepsi Challenge" marketing campaign that helped the beverage company steal market share from rival Coke.
The Street continues to back away from shares of Baidu, the leading player in the China Internet search market, out of concern that the company is losing market share to new entrant Qihoo 360.
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Sales of mobile phones are picking up, and the Korean company's market share is too.
Still, these developments were sorely needed by HP, as the company has lost market share.
The company also grew market share in its businesses generating over 45% of sales in the quarter.
The company rapidly lost market share because it was short of the key components to make home computers.
The company expects stable market share in LCD glass, with moderate price declines.
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The company gained substantial market share through 2007, both as a result of acquisitions as well as organic growth.
Coppola expects the company to take market share from Baker Hughes, which is busy restructuring around recently acquired BJ Services.
She said the company's market share in the U.S. credit card business has barely changed over the last few years.
Between 1998 and 2004 the company doubled its market share to over 20%, becoming perhaps the greatest beneficiary of export policies.
He thinks the company can boost market share by 5%-10% at the low end of the market, from the single digits currently.
But Connaughton says Clear Channel will pay off eventually because the company is gaining market share at the expense of its smaller competitors.
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Over the last several quarters, the company has gained market share and delivered robust margin expansion year over year, which resulted in significant earnings growth.
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Founder Steve Jobs left the firm in 1985 and the company saw its market share steadily erode, as rival IBM and Windows-based computers slowly took over.
While an estimated 80% of IM users are on either AIM or ICQ, Ferris claims the heavy adoption of IM services will tear away at the company's market share.
For most investors in technology start-ups, the typical approach entails a five-year investment horizon that will enable the company to build market share and a sizeable customer base, making it ripe for a high-value liquidity event.
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Smartphone OS success not only enables higher licensing revenues for Microsoft, but also helps the company capture greater market share in the search advertising market, since Bing is the default search engine on Windows Phone 7 smartphones.
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But BMG is struggling and almost lost its right to distribute music this year from Jive, the label of the pop sensations Britney Spears, Backstreet Boys and 'NSync that accounts for a quarter of the company's market share.
The Jeep Liberty it replaces was a laggard, and Manley says the Cherokee will better position the company to gain market share in the midsize SUV segment, which is one of the largest in the United States and growing.
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Despite GME's expanding market share and dominance of the domestic specialty videogame retail market, the company's share of the total U.S. videogame market is a little more than 23%.
One company might become more valuable than others, thanks to luck or better management, but if the economy itself is not growing, a company can only grow by taking market share away from another company.
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The company could also lose market share to Microsoft, which launched its Xbox 360 last November.
The company improved its smartphone market share from last quarter to reach just over 5% worldwide.
Is it willing to become a smaller company with a smaller market share into the future?
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Wolf notes that the company has the strongest market share in Northern California and Hawaii.
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