Dr. AK Pradeep, the CEO of Neurofocus, showed how his company measures the effectiveness of advertising by monitoring consumer brain waves.
FORBES: Advertising Week 2010: Digital Fuses Data, Media Buying
While a program like Virgin's offers employees some short-term benefits, it may have less impact on a company's overall effectiveness, he says.
Increasing both search and TV investment, the company was able to increase the effectiveness of marketing spend by 15 percent.
FORBES: 5 Steps To Squeeze A Lot More ROI From Your Marketing
Figuring out what motivates individuals to blow the whistle on crimes they witness is a key factor to the effectiveness of any regulations or company policies.
Every company that cares about their employees and their effectiveness should use Achievers to drive better business performance.
FORBES: Achievers Gets Sequoia's Capital To Boost Employee Engagement
Though critics have questioned the effectiveness of having an Internet search company like Google sell TV ads, Piesanen said the business is doing quite well.
FORBES: Google TV Ads Notches Newest Distribution Partner: Verizon FiOS
The company's website says the product provides "continuous effectiveness" when applied every two to four hours along with handwashing.
But the company cannot point to any independent peer-reviewed studies vouching for its effectiveness.
ChargeSource: This company, which develops travel chargers, came to Lab42 to test the effectiveness of a commercial for a new product.
Second, the effectiveness of fines is dependent on the health and size of the company.
Thinking about deployment from a decision perspective helped this company reassign people to make the most of its talent pool and improve decision effectiveness.
For example, how to improve the profitability of a minerals company, reorganise the head office of a major multinational, or improve the marketing effectiveness of a retailer of consumer goods.
BBC: News | The Company File | Who needs management consultants?
The effectiveness or lack thereof of internally held meetings can be extremely valuable for a company or it can be disastrous and eat away at employee morale.
FORBES: Career Boot Camp: 7 Steps To Lead Effective Meetings
Among their suggests are know your candidates better, use assessments, evaluate the effectiveness of your selection system, and reveal more about the position and your company to candidates.
"The old paradigm of creating a secure zone within the physical perimeter of the company, using network firewalls and intrusion-detection systems, has reached the limits of effectiveness, " says the 34-year-old CEO, whose careful attention to his non-native English can't mask his enthusiasm for the company's ascent.
The company said the job losses were needed as part of moves to streamline its operations and improve cost effectiveness.
For the next few months, we plan to use this space to share our insights on decision effectiveness, as well as some practical examples from companies such as ABB, Ford Motor Company, MetLife and Hospira.
应用推荐