Wikipedia pages, writings, columns, and videos can be important aspects of your personal and company brand.
Since 2004 LG has used the phrase "Life's Good" as its company brand.
Interestingly, beyond consumer brands living this ethic, an agency holding company brand also took these new imperatives to heart.
Smart firms are viewing their employees as ardent, articulate and connected internal and external ambassadors of their personal and company brand.
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For these entrepreneurs their personal brand and company brand become one.
While popular wisdom is that any publicity is good publicity, academic research has largely shown that negative word of mouth hurts company brand and sales.
It appears from the report to be related to the revenues generated by products with the specific company brand names, the capital required to produce and market those products, and their future potential.
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The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.
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More and more cases demonstrate a direct connection between aligned brand company and brand behavior and the degree to which a brand is respected, sought after and valued.
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Media interviews are easy to handle when all is good with the company or brand.
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All other company, brand and product names may be trademarks or registered trademarks of their respective companies.
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Those surveyed were asked if they associate the appearance of a phone with a particular company or brand.
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These guidelines will work when naming a company, brand, label, or product.
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Sentiment analysis is a commonly used tool for measuring what people are saying about a particular company or brand, but it has issues.
These things shape their lifestyles and public personas, and their confidence grows even more when they work for a company whose brand is well-known and respected.
Why not put together a panel of customers for exploratory research, testing products concepts and spreading the word about your company, brand and products across the social Web?
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Furthermore, to expand our mission to broadly address the unmet needs of energy poverty, we rebranded as Lifeline Energy, no longer aligned to any third party company or brand.
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Having said this, what creativity has in common from one company or brand to the next is that if it catches on with consumers, it can have a turbo-charging effect.
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Then the company or brand must figure out how to be an authentic part of the movement as it grows and builds (usually from a grassroots level) around that particular idea.
Rock on, Lou for it IS completely unthinkable for a large company or brand or any brand for that matter to not realize the magnitude of being the voice of their brand in the Twittersphere.
Tango's mission is to connect people with the most rich and meaningful experiences, and to mark the occasion, the company unveiled brand new features that continue to illustrate how combining high quality communication services with compelling content helps to differentiate Tango from other services.
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In making his offer, Hefner said that he is not interested in selling or merging Playboy, selling shares to a third party or entering into discussions with any other financial sponsor because of his concern for the company's brand, the editorial direction of the magazine and the company's legacy.
The dispute does not appear to have soured relations between the company and its brand spokesman, Argentine polo player Nacho Figueras, but the accusations blemish the reputation of a company that fosters a squeaky-clean image.
Does your marketing department tightly control what products can carry the company's brand name?
Because it is so valuable to a company, a brand must be cosseted, sustained and protected.
In looking at Sony, Mr Nathan by contrast takes his subject to be a company and a brand.
The tobacco company name and brand variant are allowed in small print at the bottom of the pack.
The company has strong brand awareness according to the report, and was the first to offer online booking.
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