Last month, a hacker broke into the personal Google accounts of Twitter employees, stealing personal information and company financial reports and posting them online.
The results range from a few pages that our initial Inventory Consultant gathers to see if our product was the right fit for the customer, to pages (sometimes even dozens of pages) of highly detailed and even personal information such as individual names and roles within the company, for every account.
FORBES: Is It Possible To Gather Too Much Customer Data? No!
At an emotional level, you will know and react when a company has treated your personal information like random items of data they can toss back at you at will, with all the tenderness and sensitivity of a recorded message or an automatic response.
FORBES: Is It Possible To Gather Too Much Customer Data? No!
Mybloglog is currently available on about 45, 000 blogs, according to company chairman Scott Rafer , and has registered the photos and personal information (like the address of their blogs) of about 33, 000 readers.
Social Intelligence Corp. takes personal information given to the company by its clients and uses its own software to search the web for user-generated content, collecting a broad array of links and categorizing data to generate matches.
And Ganot believes that people trust the company to both pay them what it promises for their old electronics and to clean all the personal information off the devices before reselling them.
The reasons given were primarily data confidentiality (fear company information would escape) and productivity (fear employees would unproductively apply their time to personal efforts.) These CIOs saw no advantages to social network applications, only risk.
FORBES: Facebook: Why businesses need to use it - and its new email client
Privacy watchdogs this week spurred the FTC to take a close look at online advertising company DoubleClick (DCLK) and its policy of merging data about the online habits of consumers with such personal information as names and post addresses.
This puts millions of user accounts and their personal information at the mercy not just of Facebook, but of the ethics of every company that becomes an instant personalization partner in the future.
He developed a program similar to Crime Stoppers that would allow companies to contract with his business, Redline Solution, to obtain confidential information from anyone and be paid for that information totally anonymously and without any personal identification that could later be discovered by either the company or law enforcement or in civil lawsuits.
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