Armed with the root-cause research, the airline was able to take relatively inexpensive corrective actions, such as synchronizing information systems, clarifying communications procedures, and training pilots in communications skills.

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Somerset Partnership NHS Foundation Trust said that, since David's death, it had "extensively reviewed its communications processes and procedures" between its mental health services and GPs.

BBC: David Hart

According to a recent USA Today article by Laura Petrecca, 26 percent of the nearly 600 companies participating in a 2009 Electronic Business Communications Politics and Procedures Survey said they'd fired an employee for e-mail misuse.

CNN: Do you get e-mail rage?

An SEC enforcement release says that each firm "lacked adequate systems or procedures for the preservation of electronic mail communications" from 1999 to at least 2001.

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"The OFT has adduced no evidence that the communications have ever been sent again, or the collections script has ever been used, while Wonga has demonstrated its enhanced procedures ensure that there is no risk of such communications being sent again, or the script being used, " Wonga said.

BBC: Wonga debt collection methods criticised by OFT

Banks are built on procedures and systems, and none of the "artistic" communications companies before HSBC could explain how they were going to connect their autonomous advertising boutiques to provide the bank with consistent execution across the globe.

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