Listening to customers and acting on their needs should shape every aspect of a company, from the types of people that are hired, to internal and external communications, design processes, value definition, and how decisions are made.
Many marketers design communications aimed at justifying the price they charge for goods and services, either by emphasizing a low price or touting the benefits the company can provide to buyers.
Words like communications agency, digital agency or design agency are too limiting.
In product design, business strategy, and yes, communications and presentations, subtraction often adds value.
Jawbone's industry-leading industrial design and superior ergonomics ensures users can wear their unified communications wherever they go.
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At the moment, 14 to 16-year-olds in England have to study English, maths, science, design and technology, modern foreign languages, information and communications technology and PE.
Designed through a unique collaboration between Plastic Logic and IDEO, the QUE design was inspired by black and white print-a communications standard that is both classic and timeless.
ENGADGET: Plastic Logic debuts QUE proReader, shows off truVue publications
That report also stated Intel closed down a Glasgow, Scotland, design center that used to belong to networking company Level One Communications.
Morningstar brings a laser-like focus to all aspects of design, including its application to brand identity, products, communications, and the architecture and interiors of their workplaces.
Jessica Kleiman is co-author of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work and is the new EVP, Communications at Sandow, a company that has luxury brands in the beauty, design and retail space.
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What: Sony Mobile Communications brings the Xperia acro S to US consumers looking for premium specifications and beautiful design with extra durability and water resistance.
ENGADGET: Sony's Xperia acro S now on sale in unlocked form for $600 (updated: new pricing)
That's because the iPhone's severe design isn't about aesthetics: it's a solution to the very modern problem of how to combine computing, communications and mobility in a single device, says Mark Rolston, chief creative officer at Frog Design, which has worked on projects from Logitech devices to online services for Blockbuster (nyse: BBI - news - people ).
What: Sony Mobile Communications brings the Xperia advance to US consumers looking for a full-featured Android smartphone and beautiful design with extra durability and water resistance.
ENGADGET: Sony ships Xperia advance to the US, offers unlocked ruggedness for $300 or less
Customers consist of original equipment manufacturers, original design manufacturers, contract manufacturers, and distributors who serve numerous end-markets, including communications, computing, industrial, consumer electronics, automotive, and education.
Jessica Kleiman is co-author of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work and EVP, Communications at SANDOW, a leader in building multiplatform brands that meet at the intersection of luxury and design.
The Pantech Breakout smartphone, brought to market by Personal Communications Devices, LLC (PCD), shines with super-fast downloads packaged in a slim and attractive design.
ENGADGET: Pantech Breakout finally does just that, available from Verizon starting September 22nd
But incentives for innovation abound in a swathe of areas: product design and manufacture, distribution, retailing, marketing, finance, systems, wholesaling, affinity, marketing communications, technology, (have we missed anything?).
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