Representatives from the Country Land and Business Association, the Farming union of Wales and the National Farmer's Union Cymru stressed the importance of communication if the scheme is to be a success.

BBC: Environment and Sustainability Committee

Sue Evans from the Country Land and Business Association urged the government to provide a positive experience and to try and avoid administration and communication problems surrounding the scheme to make it appear attractive.

BBC: Environment and Sustainability Committee

In an attempt to tackle this problem, Dr Sage is participating in a scheme to promote communication skills.

BBC: Television damaging children's speech

However Ms Ferguson added that midwives were piloting a training scheme aimed at improving communication skills.

BBC: Health committee - afternoon session