Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.

FORBES: Should Founders Do Their Own PR?

Drafting the conclusions, the Panel's Chairman Mogens Schmidt, UNESCO's Deputy Assistant Director General for Communication and Information Sector, said that the successful establishment of an truly independent PSB requires a mix of legal preconditions, economical and editorial independence, capacity building of professionals, and accountability towards the public.

UNESCO: Education

Like those before him, Pinter's combination of public recognition, excellent communication skills, wide range of contacts and burning passion to change the world, may yet prove a potent mix.

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