Earlier this month, businessweek.com wrote about recent research commissioned by the Public Relations Society of America, which found that 98 percent of the 204 U.S. business leaders polled believe that business schools need to incorporate instruction on corporate communication and reputation management into the MBA curriculum.

FORBES: The Missing Link in B-Schools

In addition, for those who want more detailed instruction, I lay out a series of principles of persuasive communication for both the content conversation and the gesture conversation.

FORBES: Free Book Excerpt - Why Thinking About Your Body Language Makes You Look Stupid