People and cultures are connected through rapid communication and the exchange of seemingly endless information, all through new platforms and tools.

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It is a moment of social exchange and communication, an affirmation and renewal of family, group or community identity.

UNESCO: Mediterranean diet

To succeed in this new environment, marketers need to move away from one-way communication and towards a true value exchange, where consumers interact with the brand continuously because they are getting more than just a slogan, but an experience that transcends the product itself.

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For that type of communication you need the personal exchange to effectively get you point across and to understand their concerns.

FORBES: Better Communication: Technology Isn't Always The Best Solution

As communication facilitates more efficient collaboration within its population and greater specialization-and-exchange within its vast market, the Indian economy will move steadily towards greater optimization.

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The Securities and Exchange Commission needs to stop social media as a means of official corporate communication.

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In 2012, Microsoft Active Directory, Exchange and Office will give way to more real-time, social communication cloud applications, which run on mobile devices and browsers.

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During the opening session, Isabel Viera, Official of the Programme of Communication and Information of the UNESCO Office in Havana, expressed gratitude for the opportunity to participate in this recognised forum for exchange, which has become a tradition.

UNESCO: OFFICE IN HAVANA