Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.

FORBES: Should Founders Do Their Own PR?

Apotheker has a vision of the world that is coherent and, to the minds of many, true: Many small mobile and desktop devices at the edge, connected to a core with huge amounts of computing, data storage, data analysis, and communication, operating in real time.

FORBES: HP: The Case For Incoherence

In a specially recorded podcast on the subject, Tony Hirst of the University's Department of Communication and Systems joined me to discuss the results and provide expert analysis.

BBC: Click listeners test 'filter bubble'

But Mary-Lou Galician, head of media analysis and criticism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and editor of The Handbook of Product Placement in the Mass Media, is not so sure its working.

FORBES: Magazine Article

As I develop marketing communication strategies for clients, I find that far too many don't do enough analysis of what builds influence in their target markets.

FORBES: Magazine Article

Brady and State Central Committeeman Mike Bigger, who's heading up the Illinois analysis, also said the state party needs to upgrade its database of voter information and improve communication and mentoring opportunities within the party.

NPR: Ill. GOP Chairman Survives Latest Ouster Attempt