Classic advertising communication has boxed itself into a corner.

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His time at the GLC also saw him campaign against its abolition and in favour of its "Fares Fair" policy, which pioneered the use of modern advertising techniques in political communication some time before the wider Labour Party discovered their effective use.

BBC: NEWS | UK | UK Politics | Profile: Ken Livingstone

This does not necessarily warrant increased advertising spending, but rather effective communication of a targeted message in order to increase consumption per user.

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Online advertising can often be the ideal communication contact for seasonal messaging as the results are practically instantaneous with timely and adaptable messaging.

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Today, the sales, marketing and communication teams are perfectly aligned to focus on BrandVoice as it becomes synonymous with native advertising, the most talked about trend in advertising.

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Sometimes employers get overwhelmed with the communication process, says Amy Hoover, president of Talent Zoo, a site for marketing, advertising, and digital professionals.

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