Sure, CFOs have to communicate with shareholders, investors and regulators, but they largely stay out of the spotlight.

FORBES: Your CFO Needs a Facebook Page

Only 14.4% of companies communicate with shareholders via social media, according to a 2012 survey by the Conference Board and Stanford University.

WSJ: SEC Says Companies Can Use Social Media to Alert Investors

Communicate with shareholders regarding how the company has paid for performance.

FORBES: Six Steps to Redefine 'Pay for Performance'

An increasing number of public companies are using social media to communicate with their shareholders and the investing public.

FORBES: Deutsche Bank: 'Global Central Banks Are Flying Blind' (And Other Quotes Of The Week)

"An increasing number of public companies are using social media to communicate with their shareholders and the investing public, " the SEC said in its report Tuesday.

WSJ: SEC Says Companies Can Use Social Media to Alert Investors

Through this work, we have developed some points of view about how companies can most effectively communicate with their shareholders, and invite commendation rather than criticism around the logic, decisions, and transparency of executive pay.

FORBES: Proxy Season Again? Creating a Compensation Discussion and Analysis That Really Speaks to Shareholders

Bayer's German shareholders complain that Schneider takes too long to make decisions and doesn't communicate with investors.

FORBES: A headache in Leverkusen