And because leadership is, at the heart of the matter, a relational skill, how we communicate with others is integral to our success.

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Recognize that it takes a unique skill set for someone to communicate the health jargon and technology jargon in a manner that the patient can easily absorb and understand.

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Hyper-information and social networking is just another set of challenges drawing on an age-hold leadership skill set, which includes knowing how to effectively communicate and persuade and inspire, no matter what the media conditions.

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Plus, those who have stumble upon the secrets of how to communicate effectively through the media are often reluctant to reveal that it is a skill anyone can learn.

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For example, the top voted answer on Quora to the question: Life Lessons: What is the most valuable skill a person can have for their entire life? cites the ability to learn and the ability to communicate as being most valuable.

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