Almost three-quarters say it helps them communicate with more people, although a third say that e-mail makes them too accessible.

BBC: US workers spared junk e-mails

As such, corporations across industries are struggling to earn loyalty and trust from a consumer base that is simply looking for brands to be more culturally sensitive about their particular needs and in how they communicate with them.

FORBES: Capturing the Hispanic Market Will Require More Than A Total Market Strategy