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Because of the 140 character constraint, users have created this remarkable language that allows them to communicate among groups of people in that 140 characters.
WSJ: For Twitter, the Challenge Is to Keep It All Simple
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His seven-year-old firm, Voxiva (a merger of the Latin words for "voice" and "life"), is gaining ground in the largely underserved field of helping global aid groups and government agencies communicate quickly with diverse constituencies.
FORBES: Magazine Article
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In addition, even if an English-only policy is adopted for nondiscriminatory reasons and applied uniformly, the Equal Employment Opportunity Commission (EEOC) and some courts take the position that such rules burden national origin minorities because they prevent many members of these groups from speaking the language in which they are best able to communicate.
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As well as acting as a catalyst for absentee owners to communicate with their muts, Robb has also had interest in the device from search-and-rescue and hunting groups.
CNN: Give a dog a cell phone