Facebook has provided a help page and answers to common questions for brands.

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You can bookmark any page and get at it later through a common portal -- hence the Axis name.

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To join up data points into a context, common identities are required (for example, a web page view can be given a geographical location by joining up the IP address of the page request with that from the IP address in an IP intelligence database).

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The apps were using a common Web standard, known as a "referer, " which passes on the address of the last page viewed when a user clicks on a link.

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The 183-page document aims to replace the current muddle of state-specific trust law (most of it common law ad-libbed over the past two centuries by judges) with a consistent, comprehensive and up-to-date code.

FORBES: The Great Trust Rebellion