And by being in the cloud, Lingotek tracks common language patterns and messages.

FORBES: Lingotek: Translating Success in Foreign Markets

You have a huge grouping of consumer data, so you can micro-target messages to common groups, finding pleasure points and anger points on issues.

NEWYORKER: On the Bus

The book's messages are common sense--try "seeing things from a different perspective, " be more "original in your approach to leadership"--but the hope is that drawing comparisons to a stand-up comedian can help leaders approach their work more creatively and, of course, with some humor.

FORBES: Leadership

In the Middle East, for example, unsolicited text messages are quite common, and do not prompt many complaints.

ECONOMIST: Mobile advertising

The life-like digital avatar is placed in key points around the airport, such as just before security, and reads out pre-recorded messages covering a variety of common topics.

BBC: Airport avatars offer travel advice

Mr Sarkozy meanwhile, has not defaulted to a detailed, common sense, campaign about the economy, but has ratcheted up his right wing messages in an attempt to mobilise those Le Pen voters to support him.

BBC: Nationalism looks set to remain on trend in France