The theory was that Internet search would become a commodity, but that well-made content was king.

FORBES: Connect

Google, by its configuration of hundreds of thousands of commodity servers into a massive, parallel, virtual supercomputer used for search, has worked out, by intent or accident, the enterprise computer platform of the future.

FORBES: Is Google A $2,000 Stock?

NCDEX, says that if buyers could insist on taking actual delivery of the commodity, it would make it harder for speculators to manipulate prices in search of a cash profit.

ECONOMIST: Indian commodities