Eventually he moved back to India, bringing back with him an intangible commodity: marketing and business practices accrued in the Gulf.

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The female "big moment" is yet another commodity, a marketing opportunity, a product landing zone.

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It is still a delicate horse-race, as companies are facing rising commodity prices and marketing costs that will push against their abilities to break into new markets and expand.

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Shah says that marketing the exchange to commodity traders, training them how to trade online and designing contracts that are in synch with the traders' needs or familiarity gave MCX an edge.

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But Gore also said commodity prices can be supported through so-called "marketing loans, " which essentially give farmers a minimum price but allow market prices to still rise and fall.

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So now is the time to be marketing defense wares overseas, where economies are growing faster and many countries are generating record revenues from a commodity boom.

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