In particular, traders will look for the market (stock, commodity, ETF, etc.) to reverse from the lows.

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Deutsche Bank AG announced this week that it planned to launch a physical rhodium ETC (Exchange Traded Commodity).

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Finally, some respondents stated that they were buying more commodity-related investments (gold, energy, etc.) in response.

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Starbucks is always going to face challenges: commodity pricing, growth in competition, consumer spending, etc.

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Goldman, then, began trading in commodities, set up a fund and an index (Goldman Sachs Commodity Index) consisting of cattle, coffee, corn, wheat, cocoa, etc.

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At times, it even moves beyond just thinking about defense of physical infrastructure and information-as-commodity to address the role of information operations more broadly conceived, including PSYOPs, deception, etc.

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Food and energy, driven by (notoriously volatile) commodity prices, can experience short-lived supply disruptions tied to weather, geopolitics, technology failures, etc.

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And to make matters worse, the rise of personal digital assistants, palmtops, embedded controllers, etc. promises in the next few years to render the PC industry into a backwater business filled with commodity products--hardly the place to be a pricey innovator.

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