It is one of 24 enterprise zones in England, areas designated by the government for economic regeneration, offering simplified planning, business rate discounts and superfast broadband as commercial incentives.
Florida Blue said it has been winning discounts of 5% to 10% off typical commercial rates from hospital systems, but getting breaks as high as 20% in some cases.
For their part, hospitals have to weigh whether discounts they grant for exchange products pose a risk to the richer pricing they get for traditional commercial health plans, which include those now offered by employers.
It amazes us at times that the commercial sector will allow us to take out joint annual travel insurance and to benefit from other "couple" discounts, but so far the government has failed to recognise the validity of our partnership.