It was an interesting choice of words, since many people say they don't feel comfortable dealing with an officious sommelier.

WSJ: The Everyday Sommelier on the Corner | On Wine by Lettie Teague

The words they used were: feminine, beautiful, sexy, glamorous, chic, classy, different, comfortable, rooted, confident and, above all, in keeping with our modern times, powerful.

FORBES: Whose Sari Now?