Big promotions and deep discounts give her more comfort she is getting a good value and making a good decision when she spends.

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Save money where you can, but remember that comfort and convenience also have a value, especially when an important business meeting is involved.

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But how much this would cheer the industry would depend on the price: it would be cold comfort if the price just balanced the expected value of future profits.

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While the transparency helped raise the quality of trade execution, crooks used the false comfort of oversight as a way to market companies that had no value.

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Small cars and mini-SUVs are a hit with Indian consumers as they are seen as offering good value i.e. fulfilling the purpose of transportation with basic comfort.

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