She has just launched a two-year professional program combining classroom lessons with apprenticeships in the kitchens in branches of the Ritz-Carlton, Four Seasons and other five-star hotels.

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To make the experience even more attractive, the company is combining its loyalty program and also issuing promotions with a 15% off on its entire merchandise shopped via Google Wallet.

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The program will be expanded next year with the Air Force, Army and Navy combining funds for two courses to certify 60 active-duty physicians as medical acupuncturists.

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In another echo of MBAs, some schools are offering distinctly specialist business tuition: the University of Georgia's Terry College of Business offers a program for would-be music industry executives, while Lehigh University runs a popular course combining business and computer science.

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