Then, of course, we have the Nintendo WiFi connection that we'll be launching this fall with the DS. And so I think combined between the local wireless and the Nintendo WiFi connection, we're going to see a lot of different types of game play emerging and evolving from what we've seen in the past.
The core value of faith, combined with other important values consumers share such as a connection to their communities and deep commitment to their families, are very prevalent in the country as a whole, but especially in the New Heartland.